The newly opened aloft Las Colinas hotel is a study in modern minimalist design. An offshoot of luxury W Hotel, aloft targets younger travelers with style and technology. Both are Starwood Hotels & Resorts brands. Upon arrival, guests are met by the "swoof" stripes in shades of blue and yellow underneath the porte-cochere. The lobby features modern furniture, bold colors such as azure and eggplant and exposed pipes and duct work. Guest rooms boast 9-foot ceilings, big windows and walk-in showers.
The $20 million hotel was the first aloft to open in Texas in early October. aloft hotels opened this month in Frisco and Plano, and are scheduled to open in downtown Dallas in mid-2009 and in Lewisville in mid-2010.
"We target business travelers who want to break out of the mold of the cookie-cutter hotel," said Ryan Miyamoto, general manager of the aloft Las Colinas at State Highway 114 and O'Connor Road. "aloft is all about sensory – colors, different textures and smells."
The aloft Las Colinas is managed by Dallas-based Aimbridge Hospitality, and is owned by a joint venture including Hillwood, one of the top real estate developers in the country, Champ Hospitality, Aimbridge Hospitality, and JF Capital.
Source: Dallas Morning News
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