It's sleek and serene. Hotelier Chip Conley, founder of San Francisco-based Joie de Vivre Hospitality, designs his one-of-a-kind boutique lodgings based on popular magazines and their readers. His latest, and the first in a spanking new building, is patterned on Real Simple meets Dwell, with a multitude of nature references. Colors are soothing earth tones with accents of watery blues and moss greens. Overhead hall lighting is studded with leaves for a dappled-sunlight effect. Flat-screen monitors in the elevators flash nature scenes. Oversized lampshades have a vaguely floral effect. Conley has said he regards it as the first "post-hip" boutique hotel. Its mantra: luxury, naturally.
Source: USA Today 9-16-05
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